Web Analytics with single customer view.

Customer-level & aggregated data in the same tool.


Alpue Analytics™ = analytics & CRM/CDP features all in one platform.
GA4 (aggregated data) + Salesforce (customer-level data) in one tool.

Customer-level

Single customer view with customer attributes (PII included) and events

Identity merging (cookies, email click-throughts, 1st tparty data)

Customer data import

Alpue Actions™ module (email, SMS, PUSH, API)

Integrated form submissions and surveys, A/B testing and other

+

Aggregated

Traffic source tracking

Conversion attribution modeling (LCA, DDA)

Cookie-less content tracking (no customer consent needed, no pii collected)

Custom event and attribute tracking with native and custom funnels and visualisation

Page speed and web performance tracking

Customizable A/B testing with tracking and analytics